Delivery & Reporting

Mail delivery in email marketing refers to the process of sending emails to recipients, taking into account factors such as the sender’s reputation, the quality of the content, and whether or not the message has been filtered out of the recipient’s inbox. Reporting is the process of monitoring metrics, such as the number of open emails received, the number of clicks, the number of conversions, and the number of unsubscribes, to evaluate the effectiveness of the campaign and inform future tactics.